One of the major pioneers of Grime, set up by Jamie Dreds, the media company is behind some of the biggest artists and songs to come from Brum Grime.

StayFresh is an urban record label/production company based in the West Midlands that releases primarily grime, hip-hop and dubstep music.

The StayFresh roster consists of nine vocalists; Macca, Raider, Movez, J1, Saf-1, Deadly, Pressure, Don Menna and Casper; two in-house producers; Swifta beater and Moky, and two videographers, Jay and Despa.